Web Optimizations Standards :
1. The Basics - Building the Perfect Page - Building the Perfect Page is a series of topics discussing the basics of web page development.
2. Title Element - Building the Perfect Page Building the Perfect Page is a series of topics discussing the basics of web page development. This page discusses the importance of the Title Element. * Title Element - Page Titles Every html document must have a Title Element in the head section. Some refer to the
3. META Description - Building the Perfect Page Building the Perfect Page is a series of topics discussing the basics of web page development. This page discusses the importance of the META Description Tag.
4. Robots Text File - robots.txt The robots.txt file is a set of instructions for visiting robots (spiders) that index the content of your web site pages. For those spiders that obey the file, it provides a map for what they can, and cannot index. * robots.txt Validation You should validate your robots.txt file. Enter the full URI to the robots.txt file on your server. The robots.txt file always resides at the root level of your web.
5. META Tags - Metadata Elements The following is a partial list of metadata elements that may be used in the overall site structuring, organization, and search engine marketing strategy. * META Description Tag Some search engines will index the META Description Tag found in the section of your web pages. * META Keywords Tag The META Keywords Tag is where you list keywords and keyword phrases that you've targeted for that specific page. * META Language Tag In HTML elements, the language attribute specifies the natural language. This document is mostly concerned with how to specify the primary language(s) (there could be more than one) and the base language (there is only one) in HTML documents. * META Link Relationship Tag It is helpful for search results to reference the beginning of the collection of documents in addition to the page hit by the search. You may help search engines by using the link element with rel="start" along with the title attribute. * rel="nofollow" - Link Relationship Attribute By adding rel="nofollow" to a hyperlink, a page indicates that the destination of that hyperlink SHOULD NOT be afforded any additional weight or ranking by user agents which perform link analysis upon web pages (e.g. search engines).
6. Robots META Tag The Robots META Tag is meant to provide users who cannot upload or control the /robots.txt file at their websites, with a last chance to keep their content out of search engine indexes and services. * Googlebot Robots META Tag The Robots META Tag for Googlebot is meant to provide users who cannot upload or control the /robots.txt file at their websites, with a last chance to keep their content out of Google's indexes and services. * MSNBot Robots META Tag The Robots META Tag for MSNBot is meant to provide users who cannot upload or control the /robots.txt file at their websites, with a last chance to keep their content out of MSN's indexes and services.
7. META Tags Abuse and Misuse - Metadata Structuring and Standards The SEO Consultants Directory Administrator and Directory Editors were involved in a discussion via email where our interpretation of the Metadata standards are being challenged.
8. Revisit-After META Tag The revisit-after META tag is not supported by any major search engines, it never was supported and probably never will be. It was developed for, and supported by, Vancouver Webpages and their local search engine searchBC.
9. HTML Comments Tag - HTML Markup There has been a myth that has perpetuated over the years where keywords and keyword phrases listed inside HTML comments tags would add a boost to the overall relevancy of the page. This is not true based on numerous tests we've performed during the years 2002 and 2003.
10. DC Dublin Core META Tags - DCMI Dublin Core Metadata Initiative The Dublin Core Metadata Initiative (DCMI) is an open forum engaged in the development of interoperable online metadata standards that support a broad range of purposes and business models.
Search Engine Optimization is the process of getting a website to the higher rankings in the natural or free side of the search engines. SEO is an ongoing process and the results are never instant. However the long term benefits of having your website at the top of Google, Yahoo or MSN are very clear. SEO is a necessary solution for any company planning to utilize the internet to conduct or promote their business.
We currently have several Search Engine Optimization services designed to meet your internet marketing needs. Our SEO results are the best in the business and we say that confidently as a result of years of experience. When we take on an SEO project we dedicate 6 months to the task so that you can get the maximum results and ROI.
Initial and follow-up search engine ranking report Before we start the optimization process, it is essential for us to run a ranking report to show where your Website ranks with the various search engines. Once this process is complete, we send you the report so you can see the results. Once optimization is complete, we run reports again every 30 days to check on the progress of your Website - you will be updated on these monthly ranking report results via e-mail. Web site research and analysis We will do a complete analysis of your website to understand your business goals, your competition and your industry. It will be completely reviewed and a customized Optimization campaign will be created so that we can easily identify Optimization problems with your website.
Keyword research Many people underestimate this vital component of search engine Optimization. Keywords are at the heart of achieving high search engine rankings. If you are not targeting the right keywords for your business, then you won’t get the right people viewing your page. At Apex we will use keyword building technology which identifies the number of requests for different keywords and we will utilize this knowledge within your sites Optimization.
Natural Optimization and Re-structure Natural search engine Optimization (SEO), also known as organic search engine Optimization, is a process that combines various techniques that will make the website more attractive to search engines. This usually involves analyzing website’s code, architecture and content.
We will study carefully your website and develop a list of changes required to your website structure and keyword density. We will outline the optimal usage of your keywords throughout each page’s content and linking structure. We also make appropriate website layout recommendations that may hinder or encourage your ranking. As a result your website will become more appealing to search engine spiders and returned more prominently in the natural search results.
Specifically we focus on the following areas:
Keyword Optimization
Title, Keywords and Description Meta Tags Analysis
Page Body Keyword Utilization Ratiot
Site Map and Broken Link Report
Website Architecture Analysis and Optimization
Submission to 250+ Search Engines and Directories Search engine submission is the act of getting your website listed with search engines and the next step after your website is optimized. By submitting your website to search engine, you’re simply letting the search engine know that some changes and improvements have been made to your website.
We will periodically submit your website to world’s top search engines and directories including Google, Yahoo!, MSN etc. Our database contains more than 1,000 major search engines around the world to ensure the maximum exposure for your website on the Internet and the growth of quality traffic.
Find Potential Link Exchange Partners Link popularity is another piece of the puzzle in the process of search engine Optimization. All search engines will measure the importance of a site to some extent by the amount of quality links that are directed towards it. It is very important however that these links are of a high standard and are relevant to your industry. Purchasing links or submitting your site to a link directory is simply not enough. Ongoing SEO Management Services
It is important to understand that SEO is not a one-time project. In fact, it is a continuing process that requires constant monitoring and reviewing of the website content for solid, long-term effective results.
As a part of our ongoing SEO management services we offer clients to monitor the linking strategy, ie. Determine who is linking to your website and also to recommend additional websites that you may wish to target.
First Rate Customer Support We offer customer support (via email and/or phone) to assist with the implementation of any suggestions and to answer any questions. We always take pride in our work making certain your site is prepared and submitted correctly. We have helped thousands of people attain an internet presence for their business - we can help you too!
No comments:
Post a Comment