The objective of carrying out Search Engine Optimisation is to achieve top ranking for the website in the search result in any Internet search engine. There are some SEO techniques that would help you to accomplish such objective. The better you know more about these SEO techniques, it would be easier for you to get your website higher ranking in the results of different search engine especially Google.
The main objective of any SEO technique should be to optimize your web page for the search engine by using proper keywords for the best result. Because, this is considered to be one of the major factors that would make your website into success. Therefore, every website owner should have some minimum idea about how SEO techniques for your website as well as for you.
A few simple tips are being given here to help you understand the basics of SEO techniques.
Title Tag
The Title Tag is located at the top of the HTML page and it provides the search engine with the information regarding the page and what it contains. When the page is opened in any browser, the title tag is displayed at the very top of the screen. This title tag might look very simple but it is a very important component to achieve what is known as on-page optimization. The title tag should include the main keyword and it should be 63 character or less in length so that the title would appear in full in the search result especially for the case of Google. To get the best result, many SEO experts create a web page by placing the title of the page in three places: As title tag, on the web page itself and in the URL for the page. Sometimes they will select the main keyword from the title and place in the anchor URL instead, like www.mywebsite.com/keywords.html.
Anchor Tag or URL
The anchor tag is used to form links within the website or with other websites. This tag should contain the title or the main keyword from the page title so that it becomes more effective.
These are the underlined, clickable text or words in a link. For example, anchor text.
If you want to find in Google all web pages that contains the keyword used in anchor tag, then you have to enter: allinanchor: your keywords.
There are many other techniques that could be included for SEO optimization like Meta Description Tag, Finding Back links, Checking Indexed Pages, Checking Google Cache, Finding Associated Keywords, Finding Titled Keywords etc.
Using these basic SEO techniques would provide you the necessary help in improving the ranking of your website
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